Rufus is one of the antagonists appearing in Mao Mao: Heroes of Pure Heart. He makes his debut in "Outfoxed". He and Reggie are scam artists who started a holiday called, "Takesgiving" in order to trick others into give them their valuables.
Rufus is greedy and enjoys exploiting other’s trust to acquire whatever he wants.
He is also amoral and a manipulative, exhibiting no signs of guilt or remorse in his actions of conning the Sweetypies of their valuables. In fact, Rufus is willing to harm the Sweetypies and let them jump off a roof if they pay him for "flying powder." He even uses Adorabat as leverage against Mao Mao when he tries to catch Rufus.
- Julian Barratt, who provides the voice for Rufus previously portrayed similarly manipulative fox in “The Strange Tale of the Crack Fox,” from Season 3 of “The Mighty Boosh.”
- Rufus might be left-handed.
- Rufus has a similar vibe to Zootopia's male protagonist Nick Wilde, who is a handsome charming fox like him.
- Nevertheless, unlike Nick who has changed his ways, Rufus doesn't repent himself from his crimes and ends up getting his own punishments.